I ran across a lens today that I thought could have been
titled in a way that would have resulted in a lot more
hits from Google.
I’m not going to share the lens, because I don’t want
to appear to criticize anyone, but I think we should talk about
So, the lens in question had the Brand Name and then
the Product Name in the title. It looked like this
Brand Name’s Product Name Related Keyword.
To make that a little more clear, let’s talk about one
of my lenses.
I have one titled
Monsuno Monsters Toys
So, why didn’t I title it
Jaaks Pacific’s Monsuno Monsters Toys
I could have included the brand name in the title – for
example, on one of my lenses I did -
I included the brand name Zuru in it.
the title for that lens is
Shnooks – Buy Zuru Stuffed Shnook Toy
I’ll tell you why sometimes I do and sometimes I don’t.
It’s because, when I am deciding to make the lens, I pay
attention to whatever gave me the idea – in both of these
cases it was a commercial.
So, as I am watching the commercial I pay very close
attention to what the commercial makes me want to search
for! and that is the title of my lens.
So I think to myself “Ok, I just saw this commercial,
and now I am going to buy this product, and what
does the commercial make me want to search for?
And that is what I title my lens.
(Most of the time, the brand name should not be in the title – but sometimes it should be)
No matter what you are looking at – a magazine title,
the news, a catalogue, the words you read or hear
or the picture you see is going to put a phrase
in your brain …
… and if the phrase in your brain is the same
phrase as lots of other people who read the same thing,
well then you are onto something!
Keep making lenses!