I ran across a lens today that I thought could have been
titled in a way that would have resulted in a lot more
hits from Google.
I’m not going to share the lens, because I don’t want
to appear to criticize anyone, but I think we should talk about
it:
So, the lens in question had the Brand Name and then
the Product Name in the title. It looked like this
Brand Name’s Product Name Related Keyword.
To make that a little more clear, let’s talk about one
of my lenses.
I have one titled
Monsuno Monsters Toys
So, why didn’t I title it
Jaaks Pacific’s Monsuno Monsters Toys
??
I could have included the brand name in the title – for
example, on one of my lenses I did -
I included the brand name Zuru in it.
the title for that lens is
Shnooks – Buy Zuru Stuffed Shnook Toy
I’ll tell you why sometimes I do and sometimes I don’t.
It’s because, when I am deciding to make the lens, I pay
attention to whatever gave me the idea – in both of these
cases it was a commercial.
So, as I am watching the commercial I pay very close
attention to what the commercial makes me want to search
for! and that is the title of my lens.
So I think to myself “Ok, I just saw this commercial,
and now I am going to buy this product, and what
does the commercial make me want to search for?
And that is what I title my lens.
(Most of the time, the brand name should not be in the title – but sometimes it should be)
No matter what you are looking at – a magazine title,
the news, a catalogue, the words you read or hear
or the picture you see is going to put a phrase
in your brain …
… and if the phrase in your brain is the same
phrase as lots of other people who read the same thing,
well then you are onto something!
Keep making lenses!